Milwaukee Tool engaged Horizontal to help bring the launch of a new product line to life online. Scroll driven, frame-by-frame animated sequences led users through key value propositions and functionality. In collaboration with the creative and ux teams, we produced a proof of concept that led to the MX Fuel launch and additional implementations across key landing pages on the site.
Responsible for aiding client team in platform selection. Led implementation team and collaborated with client stakeholders, UX, and creative on requirements and acceptance criteria. Worked with client to reduce technical debt and consolidated back office processes establishing Salesforce as their CRM source of truth with bi-directional data sync with Drupal on Acquia as their web delivery platform.
Responsible for ongoing maintenance duties of legacy Symfony/Sonata codebase. Led technical analysis proving cost benefit of upgrading site infrastructure to Drupal 8. Technical lead and on Drupal 8 replatform, also responsible for front end architecture and Drupal templating.
Collaborated with numerous internal Account, Project Management, Creative teams as well as client project teams and agency partners. Responsible for execution and delivery of highly interactive, efficiently built, accessible experiences for Target’s desktop and mobile platforms.
Highlights include: Lilly Pulitzer for Target (Spring, 2015), TOMS X Target (Fall, 2014), Target + Neiman Marcus (Holiday, 2012), and Missoni for Target (Fall, 2011)
Collaborated with internal creative team, Target creative teams, and Campaign creative team on the concept, planning, and execution of a 360 immersive mobile experience. Led teams in the on-time, simultaneous deployment of site content across Target’s desktop and mobile systems.
FWA, April 2015: Mobile Site of the Day
Collaborated with client and project management teams to define requirements. Concepted with creative team on animation style and site look and feel. Responsible for creating a custom WordPress driven marketing site.
Partnered with Target Healthcare teams in the creation of a provider facing website describing Target’s current Clinic and Pharmacy offerings and its commitment to healthcare. Concepted and executed a question based supplement finder using a mashup of custom editorial data and product tagging with Target’s product API.
Responsible for leading a small team of developers in the execution of the Phonegap application deployable to the Apple App Store and the Google Play Store. Created several layers of functional prototypes to prove out the color matching equations and canvas image compositing aspects of the application.
2015 AdFed MN: Silver – Mobile App
Responsible for gathering requirements and documenting project plans and deliverables for Target’s internal integration and QA teams. Managed the coordinated deployment of numerous online experiences with time sensitive campaign elements.
Projects include: Holiday Gift Finder (2013), Holiday Site Skin (2012, 2013), Weekly Mobile Site Homepage (2011-2012), and Branded Campaign Partnerships (2011-2013)