Horizontal Digital Awarded Silver from AdFed The Show for Best Microsite for Milwaukee Tool MX Fuel landing page. What started as a proof of concept for a creative pitch, many iterations later turned into an engaging launch experience and trade show centerpiece. The team really delivered. This was a fun one to work on!
Milwaukee Tool engaged Horizontal to help bring the launch of a new product line to life online. Scroll driven, frame-by-frame animated sequences led users through key value propositions and functionality. In collaboration with the creative and ux teams, we produced a proof of concept that led to the MX Fuel launch and additional implementations across key landing pages on the site.
2019 AdFed MN: Silver – Microsite
Responsible for aiding client team in platform selection. Led implementation team and collaborated with client stakeholders, UX, and creative on requirements and acceptance criteria. Worked with client to reduce technical debt and consolidated back office processes establishing Salesforce as their CRM source of truth with bi-directional data sync with Drupal on Acquia as their web delivery platform.
Technologies: Acquia Lift, Drupal 8, Drupal Salesforce Module, Salesforce, HTML, CSS, JS (Greensock, jQuery)
After a year with Horizontal, the powers that be have seen fit to promote me! I am now “Practice Lead, Open and Emerging Technologies.” Kind of a mouthful. Looking forward to building a new line of business and a team to support it.
Responsible for ongoing maintenance duties of legacy Symfony/Sonata codebase. Led technical analysis proving cost benefit of upgrading site infrastructure to Drupal 8. Technical lead and on Drupal 8 replatform, also responsible for front end architecture and Drupal templating.
Led UX, Design, and Technical Execution of 3 iterations of Pureleaf’s Tumblr theme. Responsible for a Google maps based social image aggregator.
Collaborated with numerous internal Account, Project Management, Creative teams as well as client project teams and agency partners. Responsible for execution and delivery of highly interactive, efficiently built, accessible experiences for Target’s desktop and mobile platforms.
Highlights include: Lilly Pulitzer for Target (Spring, 2015), TOMS X Target (Fall, 2014), Target + Neiman Marcus (Holiday, 2012), and Missoni for Target (Fall, 2011)
Collaborated with internal creative team, Target creative teams, and Campaign creative team on the concept, planning, and execution of a 360 immersive mobile experience. Led teams in the on-time, simultaneous deployment of site content across Target’s desktop and mobile systems.
FWA, April 2015: Mobile Site of the Day
Collaborated with client and project management teams to define requirements. Concepted with creative team on animation style and site look and feel. Responsible for creating a custom WordPress driven marketing site.