Horizontal Digital Awarded Silver from AdFed The Show for Best Microsite for Milwaukee Tool MX Fuel landing page. What started as a proof of concept for a creative pitch, many iterations later turned into an engaging launch experience and trade show centerpiece. The team really delivered. This was a fun one to work on!
Milwaukee Tool engaged Horizontal to help bring the launch of a new product line to life online. Scroll driven, frame-by-frame animated sequences led users through key value propositions and functionality. In collaboration with the creative and ux teams, we produced a proof of concept that led to the MX Fuel launch and additional implementations across key landing pages on the site.
2019 AdFed MN: Silver – Microsite
Responsible for aiding client team in platform selection. Led implementation team and collaborated with client stakeholders, UX, and creative on requirements and acceptance criteria. Worked with client to reduce technical debt and consolidated back office processes establishing Salesforce as their CRM source of truth with bi-directional data sync with Drupal on Acquia as their web delivery platform.
Technologies: Acquia Lift, Drupal 8, Drupal Salesforce Module, Salesforce, HTML, CSS, JS (Greensock, jQuery)
After a year with Horizontal, the powers that be have seen fit to promote me! I am now “Practice Lead, Open and Emerging Technologies.” Kind of a mouthful. Looking forward to building a new line of business and a team to support it.